Usually, this type of advertising has four roles: the advertiser, the advertising HE Tuber platform alliance, the app carrying the advertisement, and the user. The advertiser is the party who pays to advertise on the advertising alliance, and the advertising alliance plays the role of "intermediary". Distribute ads to major membership sites.

, the App that obtains advertising revenue is the main profiteer. “In the beginning, this type of advertising fee settlement method was completed based on the display volume, that is, display The corresponding fee is paid once. However, advertisers have found that this method can 'cheat', so they have raised the transaction threshold, and users' mobile phones need to jump to the advertiser's webpage to complete settlement."

This is also the main reason why "shake advertising" has become popular in recent years.

Li Xia, a practicing lawyer at Chongqing Qianyi Law Firm, told the "IT Times" reporter that users need to be fully reminded when placing advertisements, and the right to choose should be completely handed over to users. , and should not take advantage of the "gray area". "The injured parties are mainly users. Most users need to spend time and traffic to see an advertisement that is not based on their own wishes." At the same time, advertisers have not obtained a precise target user group. .